by Daniel Honey | Jan 20, 2016 | B2B, Featured, Social Media, Uncategorized
Connecting to a New Generation of Employees A desire to see the company succeed is crucial for advocates, and this cannot be created by corporate mandate. Compulsory advocacy negates the entire point of bringing employees onto social media: creating a transparent and...
by Daniel Honey | Jan 19, 2016 | Blog, Facebook, Social Media, Uncategorized
Not content with using Facebook for personal use? Well, the social network that already consumes many hours of your day may soon be one of your company’s go-to productivity tools. Facebook is turning its focus to an office-focused collaborative app on the web,...
by Daniel Honey | Jan 18, 2016 | Facebook, Social Media, Uncategorized
If you run a Facebook page, we have a word of warning – your page’s ‘Like’ count is probably going to drop a bit soon. And it’s not your fault. Facebook is changing the way it’s counting Likes, subtracting any accounts that have been either...
by Daniel Honey | Jan 7, 2016 | B2B, Blog, Social Media, Uncategorized
Embrace your Inner Thought Leaders Follower and friend counts are only part of the story. When the impact of their social messaging is considered, employee advocates look like marketing powerhouses. The Edelman Trust Barometer reveals that 50% of the international...
