Everyone knows an application needs to deliver an enjoyable and intuitive experience. If it doesn’t, users are unlikely to want to use your app. They will vote with their feet (or their thumbs.) If you have low adoption rates of your app, you’re not going to see a...
For a number of years marketers have been told that mobile is going to be an important part of any digital strategy. It’s now past the tipping point and mobile is something that can not be ignored. Optimising for mobile and creating a mobile marketing...
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