by Daniel Honey | Jul 10, 2018 | Blog, Business, Digital Marketing, Facebook, Social Media
The days of social as an optional marketing channel are over. Now that social has its rightful place at the table, it is vital to understand where in the funnel social efforts should be targeted. As a Sprout Social Agency Partner, we’re able to leverage insight into...
by Daniel Honey | Jul 4, 2018 | Blog, Business, Digital Marketing
Now, as far as I’m aware, being able to tell the difference between medieval and bronze age pottery isn’t top on the list of skillsets in the world of digital marketing … So why as an archaeology student, am I hurtling myself into the creative realm of digital? I’m...
by Daniel Honey | Jul 4, 2018 | Blog, Business, Digital Marketing
My dad, who knows nothing about marketing, recently gave me the best piece of marketing advice I’ve ever heard. “Remember, it’s all about the people”. It was a generic piece of internship advice, for sure. I had, after all, only just clarified that my extra week in...
by Daniel Honey | Jun 25, 2018 | Blog, Digital Marketing, Instagram, Social Media, Video
Instagram took aim at TV and YouTube last week with the launch of IGTV, at a press event in San Francisco. The platform is a standalone property from Instagram, due to the company’s belief that users do not want long-form video in their traditional Instagram feed....
by Daniel Honey | Jun 21, 2018 | B2B, Blog, Business, Digital Marketing, LinkedIn, Social Media
LinkedIn has launched a new Carousel Ad format as part of their ongoing commitment to expanding their advertising platform, following a beta launch of 300 advertisers. The move allows advertisers to be more creative and expansive, with a flexible format that enables...
by Daniel Honey | May 2, 2018 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
Your business might have a marketing plan already in action. Your company’s social media accounts may already be working for you. But are they working efficiently? Is there more you could be doing? And this is where HoneyBe Creative can help. For free. Yes. Free. At...
by Daniel Honey | Apr 12, 2018 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
Facebook and Data Changes Based on Facebook’s announcement referring to data access on April 4, 2018, it was revealed that changes were coming for all third-party social apps that integrate Facebook and Instagram, including main players like Hootsuite and Sprout...
by Daniel Honey | Apr 4, 2018 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
“Security isn’t a problem you ever fully solve.” Last night (UK time), Mark Zuckerberg issued a Facebook post detailing the measures the platform’s taking to stamp out electoral manipulation. On the first read, it makes for a worrying...
by Daniel Honey | Mar 26, 2018 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
Facebook Makes Changes to Ad Platform and Data And so it begins. An email received in the office today shows that Facebook is beginning to change what we, as advertisers, can access via its ad platform. The email reads as follows: Facebook is committed to protecting...
by Daniel Honey | Jan 12, 2018 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
Why does Mark Zuckerberg hate marketers? If you’re a social media marketer then you’ve probably heard that Facebook has announced major changes to its news feed algorithm and how it works. The changes are set to have a major impact on how businesses and brands can use...
