by Daniel Honey | Apr 4, 2018 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
“Security isn’t a problem you ever fully solve.” Last night (UK time), Mark Zuckerberg issued a Facebook post detailing the measures the platform’s taking to stamp out electoral manipulation. On the first read, it makes for a worrying...
by Daniel Honey | Mar 26, 2018 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
Facebook Makes Changes to Ad Platform and Data And so it begins. An email received in the office today shows that Facebook is beginning to change what we, as advertisers, can access via its ad platform. The email reads as follows: Facebook is committed to protecting...
by Daniel Honey | Jan 12, 2018 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
Why does Mark Zuckerberg hate marketers? If you’re a social media marketer then you’ve probably heard that Facebook has announced major changes to its news feed algorithm and how it works. The changes are set to have a major impact on how businesses and brands can use...
by Daniel Honey | Nov 16, 2017 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
Now that we’ve seen why B2B businesses should be using Facebook Advertising, we’re going to take a look at how it can be used to build effective B2B advertising campaigns. If you’ve missed any of the previous entries in our Social Media Marketing for B2B Business blog...
by Daniel Honey | Nov 14, 2017 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
Last time, our Social Media Marketing for B2B Business blog series explored the value of social media for B2B businesses. Today, we’re taking a closer look at paid advertising on social media, starting with the leader of the pack — Facebook. I know what you’re...
by Daniel Honey | Nov 9, 2017 | B2B, Blog, Business, Digital Marketing, Social Media, Twitter
After a successful trial run, Twitter has increased the character count in tweets, doubling the original 140-character limit to 280. Businesses the world over will be breathing a sigh of relief, considering how difficult it can be to communicate sales messages in 140...
