by Daniel Honey | Feb 4, 2016 | B2B, Facebook, Featured, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter, Uncategorized
Knowing your audience is key to being an effective marketer, and this is especially true on social media. For social media marketers, knowing your core users on each social network dictates which platforms to focus on. Social media marketing platform Sprout Social...
by Daniel Honey | Jan 20, 2016 | B2B, Featured, Social Media, Uncategorized
Connecting to a New Generation of Employees A desire to see the company succeed is crucial for advocates, and this cannot be created by corporate mandate. Compulsory advocacy negates the entire point of bringing employees onto social media: creating a transparent and...