by Daniel Honey | Jan 17, 2023 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
How was social media in 2022? Social media has become an indispensable marketing channel for brands and businesses to capture online users’ attention and connect with their target audience through well crated social media marketing campaigns. As of 2022, there are...
by Daniel Honey | Oct 16, 2021 | B2B, Blog, Business, Digital Marketing, Facebook, Social Media
Social media used to be as simple as pushing your corporate message out via your Facebook and Twitter pages and owning that space. And then consumers realised they could actually tell businesses how good or bad (mostly bad) their service, product or customer service...
by Daniel Honey | Oct 11, 2021 | Blog, Business, Digital Marketing, Social Media
Dark Social. No, it’s not a meet up for Vader and his mates. Dark Social is the term used to refer to the website traffic content platforms get from private peer-to-peer sharing. In essence, every time you share a video of a car playing a piano with your What’s App...
by Daniel Honey | Jul 10, 2018 | Blog, Business, Digital Marketing, Facebook, Social Media
The days of social as an optional marketing channel are over. Now that social has its rightful place at the table, it is vital to understand where in the funnel social efforts should be targeted. As a Sprout Social Agency Partner, we’re able to leverage insight into...
by Daniel Honey | Jun 25, 2018 | Blog, Digital Marketing, Instagram, Social Media, Video
Instagram took aim at TV and YouTube last week with the launch of IGTV, at a press event in San Francisco. The platform is a standalone property from Instagram, due to the company’s belief that users do not want long-form video in their traditional Instagram feed....
by Daniel Honey | Jun 21, 2018 | B2B, Blog, Business, Digital Marketing, LinkedIn, Social Media
LinkedIn has launched a new Carousel Ad format as part of their ongoing commitment to expanding their advertising platform, following a beta launch of 300 advertisers. The move allows advertisers to be more creative and expansive, with a flexible format that enables...
