Now, as far as I’m aware, being able to tell the difference between medieval and bronze age pottery isn’t top on the list of skillsets in the world of digital marketing …
So why as an archaeology student, am I hurtling myself into the creative realm of digital?
I’m sure the question “what can you do with a humanities degree?” has echoed through many a university corridor over the years. Well, it may be that in some industries, a graduate’s transferable skills are what makes them employable.
For instance, three years studying archaeology has taught me to hone in my research skills, think critically, communicate effectively and analyse data. I also know how to spell Australopithecus as well as locate a fine ale.
So when I made the scary decision not to pursue a career in archaeology (laying down my trowel for the final time), finding a sector which complemented my transferable skills became my focus. Then I discovered digital marketing.
It was like somebody switched on the lights all of a sudden.
Now, I could fire tiresome terminology and technical jargon about the industry across the next few lines – but I’m not going to.
What has really attracted me to digital marketing is that knowing how to effectively research, analyse, develop and implement are much-needed skills within the industry. Throw in some digital savvy, creative flair and communication, followed with healthy sprinklings of get-up-and-go and one has the ingredients to kick-start their career. Not only that, but a career that is enjoyable and rewarding.
One way of gaining some professional experience in digital marketing is through an internship.
For students, universities are an ideal place to seek out internship opportunities. In fact, it’s through a career programme at the University of Exeter that I find myself writing this as a marketing intern at HoneyBe Creative.
Over the past week, I’ve been beavering away, assisting with social media strategy and blog posts for clients, implementing website analytic review and performing market research. Not forgetting having a few laughs along the way with the team. I’ve also realised there is more to the sector than one might initially think. There’s a holistic side to digital marketing which involves developing relationships with clients and a focus on positive customer experience.
Something I really like about the industry is that it’s fast-paced and constantly evolving in order to keep up with the digital world. It appears that no day at work is quite the same.
It seems then, my transferable skills have been put to good use without the need to dig any holes in the ground.
Don’t get me wrong. I love archaeology – but I’m starting to realise that digital tools (as opposed to those made of stone) might be the gateway to my career.