How was social media in 2022?
Social media has become an indispensable marketing channel for brands and businesses to capture online users’ attention and connect with their target audience through well crated social media marketing campaigns.
As of 2022, there are more than 4.59 billion social media users worldwide, and in the coming years, the use of social media is projected to increase even more. However, due to content overload, the competition is very high on social media, and it can be challenging to stand out unless you have a clear and well-structured social media marketing strategy in place.
There’s no magical way or precise method to do social media marketing that works for everyone. But some universal pitfalls can sink everyone if they are not fully aware of how to use social media to grow their business and connect with customers.
In this article, we’ll discuss the top 10 social media marketing trends you need to know to create a successful marketing strategy for social media in 2022 and beyond. Let’s dig in!
Top 5 Social media trends in 2022
1. TikTok Will Rule Social Media
While Instagram is still the most used social media platform by marketers, TikTok is quickly moving the ranks up. The platform ranked as the 4th most popular social media platform after Instagram. In the last two years, TikTok has gone through some major updates and also launched many useful tools aimed at businesses, which is why it is projected to become one of the primary platforms, brands will be using to reach millennials and Gen Z.
2. Paid Advertising Will Become a Necessity
A survey conducted by Hootsuite in 2022 shows that 40% of the respondents said that the constant decline in organic reach and the need to spend more on paid advertising were their biggest challenges, which indicates that paid advertising will become inevitable in the future.
3. Influencer Marketing Will Continue to Expand
Social media is flooded with influencers who are getting paid insane amounts of money to promote brands. Though influencer marketing is not a new trend, the adoption of this trend is getting out of hand, and businesses are allocating more and more money in marketing spend on influencer marketing as it is much cheaper than running paid ad campaigns and delivers outstanding results.
4. User Generated Content Will Continue to Be Popular
With more and more digital marketers leveraging user-generated content (UGC), it is safe to say that this trend will only get stronger and bolder in the future. UGC is considered more authentic and powerful than the brand’s content and helps it appear more credible in the eyes of the audience.
5. Short-Form Videos Are the Future
In recent years, vertical videos are becoming increasingly popular, and even the most renowned brands have caught in this trend. Almost 60% of all videos published on social media are under 2 minutes long. (Source: Vidyard). Due to this trend, every social media platform is prioritizing short videos as its primary objective. From the obvious players like YouTube and TikTok to less obvious players like Instagram, Facebook, and LinkedIn, short-form videos are taking more and more of the newsfeed.
These are just a few of the social media marketing trends that will dominate in 2022. The biggest anticipated changes in the social media landscape are the upsurge of short-form content and TikTok. While Instagram and Facebook will continue to be used by B2B businesses, other smaller and less-known social media platforms like Pinterest and Snapchat will also make some noise.
Always remember that social media is a competitive space, so stay well-informed of the latest developments to improve your digital marketing strategy as needed and stay ahead of competitors.