HoneyBe Creative Marketing
inspired design and marketing
Most people now research, shop and make buying decisions online. Effective digital marketing is one of the most important investments you can make for your business. We can help you get the best return on your marketing budget.
SEARCH ENGINE OPTIMISATION (SEO)
The difference a successful SEO strategy can make to sales and profits is phenomenal.
Higher rankings mean more visits. More visits mean more sales. And more sales mean better profitability.
We start by understanding your goals, and researching how your customers behave. Then we identify target keywords and content.
We can help ensure your site appears at or close to the top of search results for outstanding ROI. But staying at the top of the search listings requires constant management of your SEO strategy. As search engines evolve and algorithms change, so must the techniques we use.
PAID SEARCH (PPC)
PPC (pay-per-click) advertising is a cost-effective way to guarantee a prominent, sponsored listing in search results. By paying to optimise keywords and search phrases, you can achieve almost instant, high profile coverage across your market while driving down the cost of your internet marketing campaign.
And because you pay only when people click on your listing to visit your site, PPC is a cost-effective way to market your business online.
SOCIAL MEDIA MARKETING
You can’t go anywhere online these days without being targeted by ads. Social media is more targeted than anything else. You can actively target ads by gender, age, location, hobbies, interests, activities… Want your offer to be seen by dog lovers in a 50 mile radius of Exeter, who also happen to like Game of Thrones? Social media can get your ad in front of that audience.
HoneyBe Creative can advise and set up your social media campaigns, and optimise them to run alongside your other marketing activity.
Digital consultancy is about finding the best way of achieving goals, promoting a brand or service online, be it via the web, smartphones, social media or new technologies.
It’s also about finding new customers and audiences while engaging and maintaining your existing ones.
Be it finding new customers or creating more valuable relationships with your existing customers, we have specialist skills and experience across the full range of digital channels and disciplines, including:
- Design and creative
- User experience and interfaces (UX and UI)
- Social media
- Search engine optimisation (SEO) and paid search (PPC)
- Email marketing
- Analysis and measurement
- Design and build
- Copy and content
Our approach to digital consultancy and building digital strategies is tailored to each of our clients, however there’s an overarching framework we use to start with for all clients:
- Know the aim
- Know the brand
- Know the audience
- Know the tools and be clear in their limitations
- Plan how to measure return (KPIs), and expected return
- Plan how you will support your strategy
- Deliver, measure and repeat
All of these are simple, but necessary steps to delivering a well constructed campaign.