Hay Group is a global management consulting firm, with over 3,000 employees across 50 counties.
They work with clients from the private, public and not-for-profit sectors in every major industry, helping business leaders reduce costs and improve performance within their organisations.
Already active in social media, Hay Group wanted to answer the question “how are we doing?”.
More specifically, they needed to know how effective their activity was across social media platforms such as LinkedIn, Twitter and Facebook, and how it compared against their competitors.
The social media audit also looked at seven of Hay Group’s key competitors, in order to draw valuable conclusions about their positioning and ‘share’ of the conversation.
With the audit complete, we were able to make clear recommendations for Hay Group’s in-house team, ensuring best practice across their social media communications and how to get the most value.