CBRE Group, Inc. is the leading international commercial real estate services and investment firm in the world, with over 450 offices worldwide, providing services in more than 100 countries.
CBRE approached HoneyBe Creative to help develop the firm’s social media presence in the UK and to cement the positioning of social media for key stakeholders within the company.
One of the key challenges was advising key stakeholders, including board members and directors, how best to use social media to deliver their communications strategy, both internally and externally.
Achieving buy-in and support at a senior level would be crucial to the success of this project and CBRE’s social media output, which is why we identified direct training as a key requirement.
We provided training and ongoing support for board members and company directors in how to effectively utilise social media, focusing particularly on LinkedIn.
This took place over a series of training courses, as well as more dedicated one-to-ones, in which we provided custom, bespoke tutorials and advice.
We also helped to establish CBRE’s LinkedIn presence in the UK. As part of our consultancy service, we handled LinkedIn communications directly, whilst providing support and advice to the wider digital marketing team.