Advanced Business Solutions (now simply Advanced) are the UK’s third largest provider of business software and services, delivering enterprise and market-focused solutions.
With a £220m turnover, 20,000 customers and 2,000 employees, Advanced are at the forefront of the software industry, providing solutions used by millions of people throughout the UK.
Advanced Business Solutions initially approached HoneyBe Creative for our consultancy services and advice on social media communications, platforms and analytics.
They wanted to know exactly how they were performing on social media and, most importantly, how it could be effectively used to extend their reach and increase sales.
Whilst many initially disregarded social media for B2B organisations, we were quick to identify how powerful it could be for sales as part of a lead generation tool.
Our first priority was to audit Advanced’s current social activity, identifying how they were using social media and the role it played in their sales funnel.
We also monitored their competitors, which provided valuable industry benchmarks whilst revealing how they were interacting with their customer base.
Once we had a clear idea of how Advanced were performing, we analysed their industry keywords and used ‘social listening’ to reveal opportunities to broaden their sales leads.