After a successful trial run, Twitter has increased the character count in tweets, doubling the original 140-character limit to 280.
Businesses the world over will be breathing a sigh of relief, considering how difficult it can be to communicate sales messages in 140 char…
See? It’s much harder than it looks. That’s before you even think about adding links or #hashtags, let alone including a clear call to acti…
Why has Twitter changed to 280 characters?
Damn. Let’s try out this new 280-character count. In theory, it should broaden the type of content businesses can share in a single tweet, encouraging more valuable and engaging content, whilst providing the flexibility to include stronger calls to action. Lovely. #SorryNotSorry
It’s another step to make Twitter more friendly and valuable for businesses. Whilst Twitter has long been a social media heavyweight, it has always struggled to attract advertising spend, in part due to the limitations of the content that businesses and marketers could publish.
How will businesses use Twitter now?
So, now Twitter is twice as good, right? Well, not necessarily. It will be interesting to see how users adapt to this newfound freedom. Will we see more insightful tweets, or will the extra characters just be used to spam hashtags? #SocialMediaMarketing #Marketing #SocialMedia
The character count may be a positive step but won’t mask some of Twitter’s bigger problems. Harassment, fake news, propaganda and threats of nuclear war from the President of the United States still haunt the platform and will need to be addressed sooner rather than later.
Either way, we’re excited to see how Twitter develops in the coming months. Will it completely transform social media strategies for businesses or is it little more than window dressing? If you want to find out more about how Twitter and social media marketing can help grow your business, get in touch with us today.